He’s 20 years old, lives blocks from the White House, and just quietly became a co-founder of a beverage startup — without saying a single word publicly about it.
Barron Trump, the youngest son of President Donald Trump and First Lady Melania Trump, is gaining attention for his entrepreneurial ventures while pursuing his education at New York University. Headlinereporter But this latest move is turning more heads than expected — and not just because of his last name.
The Drink That Started It All
According to state business records, Barron is one of five partners behind Sollos Yerba Mate Inc., a startup focused on caffeinated herbal drinks built around yerba mate — a traditional South American tea made from the dried leaves and twigs of the Ilex paraguariensis plant, known for its earthy flavor and high caffeine content. Newsner
Yerba mate contains nearly twice the caffeine of matcha, another popular coffee alternative, and is often described as providing a more balanced energy boost. Tyla It’s the kind of drink that’s been quietly exploding in American wellness culture — and Barron is betting his name and early capital on it.
The company was established in Delaware on December 3, 2025, and subsequently registered in Florida in January 2026. It has so far raised $1 million in private capital. Headlinereporter
A Palm Beach Crew With a White House Address
Two of Barron’s co-directors — Spencer Bernstein and Stephen Hall — graduated from the same Palm Beach private school as Barron: Oxbridge Academy. UNILAD The startup, deeply rooted in South Florida’s outdoor lifestyle, reflects exactly where these young men grew up.
The company’s registered address belongs to a property near Mar-a-Lago owned by Jay Weitzman, a longtime Trump associate who has donated to the president and received federal contracts through his parking business. Weitzman told Newsweek he has no investment in Sollos, and the company uses his address because his grandson Bernstein lives with him. Political Tribune
Two co-founders have taken leaves of absence from college to focus on the company full time. Barron has not made the same announcement, suggesting either exceptional time management or a very understanding professor. Political Tribune
One Recipe. No Shortcuts.
Rather than flood the market with options, Sollos is betting everything on a single product. The company told Newsweek: “We didn’t set out to make a flavor lineup; we set out to make the perfect drink. Most brands launch with five flavors, hoping you’ll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless.” Political Tribune
The Palm Beach-based brand has already started teasing its forthcoming canned drinks set to hit shelves in May 2026, with their debut flavor announced on LinkedIn: “Introducing our 12-pack: Pineapple + Coconut.” VT The teaser featured branded cans on a surfboard, floating in open ocean.
Even Elon Musk noticed. The billionaire commented on the firm’s Instagram post, writing “beautiful design.” Tyla
What We Know
Barron is listed as one of five directors of Sollos Yerba Mate Inc., incorporated in Delaware and registered in Florida near Mar-a-Lago. Internewsgroup
The company has raised $1 million in private capital. Headlinereporter
This is not Barron’s first business venture. In July 2024, he co-founded a real estate company that was later dissolved after his father won the election. He has also been named a co-founder of World Liberty Financial, the Trump family’s cryptocurrency enterprise. Tyla
Barron is currently a sophomore at NYU’s Stern School of Business, having transferred to the D.C. campus — just blocks from the White House — in September 2025. Internewsgroup
Barron has not publicly commented on any of his business endeavors. Internewsgroup
Why This Matters
This isn’t just a curiosity story about a famous kid trying something new. It’s a window into how the next generation of Trump operates — quietly, strategically, and with an eye toward branding before politics.
An insider close to the Trump family told PEOPLE: “He has his own ideas and understands what people of his age are looking for.” Headlinereporter That instinct was already on display during the 2024 campaign, when Barron reportedly pushed his father to appear on the Joe Rogan podcast — a move President Trump later credited, at his inauguration, as pivotal to his victory.
The Trump family has ventured into beverages before — Trump Vodka, Trump Wine, Trump Ice water. The track record is mixed, to put it very generously. Political Tribune But Barron appears to be carving a lane that’s distinctly his own: younger, wellness-oriented, and rooted in the Gen Z market his siblings never targeted.
Whether Sollos succeeds on its merits or on the power of a famous surname alone remains to be seen. But one thing is already clear: the quietest Trump in the room has been paying very close attention.
